DIGITAL PIRACY: AN ASSESSMENT OF CONSUMER PIRACY RISK AND OPTIMAL SUPPLY CHAIN COORDINATION STRATEGIES

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Jeong, B. (2010). DIGITAL PIRACY: AN ASSESSMENT OF CONSUMER PIRACY RISK AND OPTIMAL SUPPLY CHAIN COORDINATION STRATEGIES. Unc Charlotte Electronic Theses And Dissertations.
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Abstract

Digital piracy and the emergence of new distribution channels have changed the dynamics of supply chain coordination and created many interesting problems. There has been increased attention to understanding the phenomenon of consumer piracy behavior and its impact on supply chain profitability. The purpose of this dissertation is to better understand the impact of digital piracy on online music channel and optimal supply chain strategies which achieve high levels of coordination. A multi-method approach including survey, mathematical modeling, and simulation are used to a) analyze the impact of piracy on digital music channel coordination under different contract arrangements, b) develop theoretical and operational basis for conceptualizing a measurement model of consumer piracy risk, c) examine the effectiveness of piracy control strategies used to dissuade consumers from illegal music downloads. Findings from this dissertation contribute to the literature on digital piracy, consumer piracy behavior, online channel distribution, and supply chain coordination, and provide several important managerial implications.

Details
Author

Jeong, Bong

Title

DIGITAL PIRACY: AN ASSESSMENT OF CONSUMER PIRACY RISK AND OPTIMAL SUPPLY CHAIN COORDINATION STRATEGIES

Physical Description

1 online resource (157 pages) : PDF

Date

2010

Degree Granting Institution

University of North Carolina at Charlotte

Abstract

Digital piracy and the emergence of new distribution channels have changed the dynamics of supply chain coordination and created many interesting problems. There has been increased attention to understanding the phenomenon of consumer piracy behavior and its impact on supply chain profitability. The purpose of this dissertation is to better understand the impact of digital piracy on online music channel and optimal supply chain strategies which achieve high levels of coordination. A multi-method approach including survey, mathematical modeling, and simulation are used to a) analyze the impact of piracy on digital music channel coordination under different contract arrangements, b) develop theoretical and operational basis for conceptualizing a measurement model of consumer piracy risk, c) examine the effectiveness of piracy control strategies used to dissuade consumers from illegal music downloads. Findings from this dissertation contribute to the literature on digital piracy, consumer piracy behavior, online channel distribution, and supply chain coordination, and provide several important managerial implications.

Genre

doctoral dissertations

Subjects--Topics

Operations research
Information technology

Degree

Ph.D.

Keywords

Consumer Piracy Behavior
Digital Piracy
Music Industry
Online Channel
Supply Chain Coordination

Subject Area

Information Technology

Advisor(s)

Khouja, Moutaz

Committee Members

Kumar, Ram
Park, SungJune
Zhao, Kexin
Roundtree, Robert

Degree Note

Thesis (Ph.D.)--University of North Carolina at Charlotte, 2010.

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Rights Holder Information

Copyright is held by the author unless otherwise indicated.

Identifier

Jeong_uncc_0694D_10126

Permalink

http://hdl.handle.net/20.500.13093/etd:1422