THE PRAGMATISM OF FOOD PORN: MODERN MEDIA AS A MODE OF ZEN PERPETUATION
1 online resource (52 pages) : PDF
University of North Carolina at Charlotte
The revolving door of food trends – particularly those regarding vegetarianism and veganism – provides a unique opportunity for food cultures that are traditionally associated with religions to sit down at the table and enter the conversation. This thesis aims to investigate how the tradition of shōjin ryori – Japanese temple cuisine – manages to eke out a niche for itself within the broad genre of vegetarian cookbooks by altering the presentation of the teachings found in Dōgen Zenji’s Tenzo Kyōkun to better reach a large "spiritual-but-not-religious" audience. Not only do I look at the textual shifts present in the cookbooks that serve as the project’s data set, but also what role the modern fixation on visual aesthetics via social media (namely Instagram) play in promulgating these teachings. I argue that the changes in presentation and the decisions made regarding visual representation in the cookbooks are pragmatic moves on the parts of their authors, editors, and publishers that incorporate both the need to remain present in the global marketplace as well as the desire to encourage proliferation in today’s generations.
Kaloyanides, AlexandraWhite, Daniel
Thesis (M.A.)--University of North Carolina at Charlotte, 2018.
This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). For additional information, see http://rightsstatements.org/page/InC/1.0/.
Copyright is held by the author unless otherwise indicated.