PRICING STRATEGIES FOR ONLINE MULTIPLAYER GAMES
1 online resource (145 pages) : PDF
University of North Carolina at Charlotte
This dissertation examines the different pricing strategies available to online multiplayer game publishers. We develop mathematical models of the pricing decision that the publisher engages in and conduct a numerical experiment to identify critical parameters for the pricing decision. We also develop an agent based simulation to further examine the influence of these parameters on the dynamics between the publisher and consumers and make recommendations about the conditions under which certain pricing strategies are superior to others.
AGENT BASED SIMULATIONMULTIPLAYERONLINE GAMESPRICING
Saydam, CemZhou, JingCooper, DougScott, Cliff
Thesis (Ph.D.)--University of North Carolina at Charlotte, 2013.
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