City of Racers: The Growth of the NASCAR Industry in Charlotte, North Carolina, 1949-2000
1 online resource (115 pages) : PDF
University of North Carolina at Charlotte
This study explores the development of the NASCAR industry in the city of Charlotte and its surrounding region through the second half of the twentieth century. I argue that NASCAR and Charlotte were seeking the same goals in the late twentieth century: greater national prominence and a strong relationship with corporate America. As a result, NASCAR found a technological and cultural home in Charlotte by proving its worth as a desirable and highly profitable industry. I explain how Charlotte Motor Speedway emerged from bankruptcy and became an exemplary venue for NASCAR by solidifying its reputation as the showplace of NASCAR. I also describe the culture of specialization that the Holman-Moody race team fostered in Charlotte. Later generations of Charlotte NASCAR teams would continue to embrace innovative methods for managing a race team. Finally, I discuss Charlotte’s importance as a growing urban center of the Piedmont and NASCAR’s contributions to building Charlotte’s regional identity.
Wilson, MarkShapiro, AaronPrasad, Ritika
Thesis (M.A.)--University of North Carolina at Charlotte, 2018.
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