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Racial Disparities in Direct-to-Consumer Pharmaceutical Advertising
Title
Racial Disparities in Direct-to-Consumer Pharmaceutical Advertising
Author
Cavallo, Stephany
Date Created
2014
Description
Reducing health disparities by increasing access to health information is a national priority. Research demonstrates that direct-to-consumer advertising (DTCA) is effective in educating consumers about health issues. However, research also identif...
Racial Disparities in Direct-to-Consumer Pharmaceutical Advertising
Title
Racial Disparities in Direct-to-Consumer Pharmaceutical Advertising
Author
Cavallo, Stephany
Date Created
2014
Subjects--Topical
Government policy
Description
Reducing health disparities by increasing access to health information is a national priority. Research demonstrates that direct-to-consumer advertising (DTCA) is effective in educating consumers about health issues. However, research also identif...