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Customer Loyalty Improvement Recommender System (CLIRS)
Title
Customer Loyalty Improvement Recommender System (CLIRS)
Author
Tarnowska, Katarzyna
Date Created
2018
Description
This dissertation presents a novel data-driven approach to solve the problem of improving customer loyalty and customer retention. The data mining concepts of action rules and meta actions are used to extract actionable knowledge from customer sur...
Customer Loyalty Improvement Recommender System (CLIRS)
Title
Customer Loyalty Improvement Recommender System (CLIRS)
Author
Tarnowska, Katarzyna
Date Created
2018
Description
This dissertation presents a novel data-driven approach to solve the problem of improving customer loyalty and customer retention. The data mining concepts of action rules and meta actions are used to extract actionable knowledge from customer sur...
Customer Loyalty Improvement Recommender System (CLIRS)
Title
Customer Loyalty Improvement Recommender System (CLIRS)
Author
Tarnowska, Katarzyna
Date Created
2018
Subjects--Topical
Computer science
Description
This dissertation presents a novel data-driven approach to solve the problem of improving customer loyalty and customer retention. The data mining concepts of action rules and meta actions are used to extract actionable knowledge from customer sur...